Short & Snappy: Repurposing Long Videos for Social Media Using AI You’ve just finished creating an amazing hour-long podcast, webinar, or interview full of information. But how do you share that brilliance on platforms like TikTok, Instagram Reels or YouTube Shorts, where people’s attention spans are measured in seconds? It takes hours to manually scrub through footage looking for shareable nuggets and reformatting them. Luckily, Artificial Intelligence is helping us out in such cases by taking full-length content and helping us reformat into market-worthy edit suites. Tools specifically built to leverage AI to repurpose videos like Opus Clip, Vizard or Pictory can be a game-changer for content creators and marketers. Most of these platforms operate by digesting your long video file. Then their AI studies the transcript along with visual cues to find the most compelling parts — potential “hooks,” points of emphasis, captivating moments. In addition to identifying clips, these tools tend to automatically reframe the video into vertical formats that work on mobile devices, add dynamic captions (indispensable for sound-off viewing) and even score clips according to how likely they are to go viral. Some can identify the speakers and keep the focus on them in the clip. The end product is a hundred short, attention-grabbing videos made in a matter of minutes instead of hours of painstaking, manual cuts. This tech offers a radically reduced effort for amplifying your key piece of content. It enables creators to have a presence on short-form platforms without taking away time from making longer, exhaustively produced material. With smart extraction and repackaging of key moments, AI repurposing tools make sure that your valuable insights are available to a wider audience, no matter where they want to watch.